As a graduate of Online Communications you will be prepared to pursue careers in a variety of positions within the field of online marketing. For example Graduates will be able to work on the analysis of user behavior, come up with concepts for social- and cross-media marketing, optimize content for search engines and develop e-commerce-offers.
The digital communication strategy includes communication with different stakeholders of organisations, i.e. employees, customers, media or politics. The tasks include, for example, the conception and maintenance of websites, apps and social media channels. Within the the content strategy, messages are developed that are prepared in formats such as texts, images, videos, or audio. The basis for this is a precise understanding of the stakeholders, their expectations and customer journeys.
In the field of digital learning, graduates of online communications are developing and realizing concepts for online supported advanced training and professional training. These concepts may involve online tools, e-learning offers, workshops or other formats for supporting life long learning.
Sustainability communications focuses on strategic digital communications about different sustainability issues. Online Communications graduates obtain knowledge in sustainablility and climate research as well as campaigning and other sustainability communication strategies. Graduates may pursue careers in business, public administration or nonprofit organisations.
Degree: Bachelor of Science
Course Language: German
Focus options: online marketing, digital learning, sustainability communications
Normal length of studies: 7 semesters or 3,5 years
Starting semester: winter semester
Tuition fee: no
Application deadline: 15th July
Internship: minimum of 18 weeks (usually in the fifth semester)
„An exciting, comprehensive curriculum, that is waiting for the students. Like it.“
Breaking new ground
In the Online Communication degree programme, students learn how to make organisations more successful by developing digital strategies.
Closely linked to research
The professors of the degree programme are very active in research on the different aspects of online communication. This ensures that the education in the degree programme is based on the latest scientific insights and that the students are well trained methodologically. At the same time, professors of online communication regularly bring their knowledge into the field and provide knowledge-based consulting.
Project based learning in student agencies
Online communications is not just a theoretical programme. Therefore, project based learning is a must. Students learn to develop business strategies as well as working together with costumers from business, administration or NGOs. They learn to use a variety of online tools and important basics of consulting.
The career opportunities in the field of Online Communications are excellent.
Multiple studies support this statement: The growth rate in the profession fields is approximately 10% each year. There is a large variatey of professional opportunities and tasks of Online Communications.